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FREE COURSE: HOW TO PREPARE COMPETITIVE STRATEGIES FOR SUCCESS

Addressed to

Unemployed people and active staff interested in these issues.

Goals

Use and manage the dynamics of systems and their influence on companies and markets applying a work methodology that allows determining what is the most coherent way to compete in the market, through the use of strategic planning and decision-making tools.

Contents

The business model: A map to determine how we want to compete.
- To design our business model we must be able to answer these questions:
What is our value proposition?
Who are our clients and how do we relate to them?
In which segments are our clients grouped?
How do we get to them, what are our distribution channels?
What activities are key to get our value proposition to our customers?
What resources are key to get our value proposition to our customers?
How are cash flows generated?
What is the cost structure?

- In order to answer these questions, we need to understand in depth concepts such as value proposition, segmentation or cost structure.

Strategy. How we will plan our activity, implement our business model and achieve the results we intend. Thinking strategically means "Thinking about tomorrow and acting today".
- The strategic plan:
Goals and objectives.
Activities and milestones.
Means.
- Strategic management tools:
PESTEL.
SWOT.
5 competitive forces (Porter).
- Strategy implementation:
The Balanced Scorecard.
The control structure (PDCA).
Project Management.
- Strategic thinking and systemic thinking:
Games theory.
Strategic movement.
Cooperation and coordination.
Introduction to systemic thinking.

Type

Course

Mode of delivery

Onsite

Dates

From 4 / 11 / 2019 to 8 / 11 / 2019

Calendar

Duration

24 hours.

Site

AIDIMME - Technology Park - C / Benjamín Franklin, 13 - 46980 Paterna (Valencia)

Application

Until October 18, 2019.

Certificación

Certificate of attendance issued by Labora / Servef. Minimum attendance of 75% of the course hours.

Cost

Free course. 100% subsidized by LABORA - Valencian Occupation and Training Service - 2019

   

INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es


Since the NUMBER OF PLACES is LIMITED, if they are interested in participating in these courses, they must communicate it, as soon as possible, by sending the duly completed pre-registration form (one for each student), before the indicated date, in order to close the participation in it. Admission will be made by pre-registration order and your acceptance will be communicated to the company.