Hacking markets, agile companies

Date: 29 October of 2026. Save the date in your calendar

PlaceFeria Valencia Events Centre. Hall 3A

Habitat Congress celebrates its tenth anniversarySince its first edition in 2017, Congreso Hábitat has established itself as the leading event on strategic sectoral innovation. Over these ten years, Congreso Hábitat has evolved in line with the major changes in the competitive landscape (macroeconomics, geopolitics, the digital revolution, etc.). Each edition has presented a challenge, both due to global events and the circumstances in which Congreso Hábitat has had to forge its own path year after year.

From day one, we have lived through declarations of independence, the effects of Donald Trump's arrival at the White House, a COVID-19 pandemic, commodity crises, an inflationary spiral, an international trade war, armed conflicts that have affected resource markets, climate disasters, the emergence of Artificial Intelligence… In short, the ten years of Congreso Hábitat have coincided with a process of international upheaval where the world order has taken a 180-degree turn.

Despite all this, the Habitat industries (furniture, equipment, lighting, textiles, etc.) have managed to navigate this turbulent environment, adapting nimbly to every twist and turn of events in these times. In 2026, the Habitat Congress will discuss the business capabilities that companies have today to overcome these global shocksThese challenges are becoming increasingly frequent. Being agile in our responses, maintaining an adaptive yet firm strategy, and remaining competitive despite the environment will be the cornerstones of the content program at the Habitat Congress 2026. In other words, and using more common language today, we will discuss how companies hack markets and break down the firewalls that emerge… Ultimately, we will talk about increasingly agile, increasingly competitive companies.

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