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CHANGES IN CONSUMPTION IN THE NEW STANDARD: BUSINESS IMPLICATIONS

Benefits

- Know the evolution of the consumption of Spanish households during confinement.
- Identify changes in consumer values ​​in light of the new normality.
- Understand the consumer environment to adapt products to current demands.
- Anticipate proactive business responses to changes in the environment.

Introduction

How has the health crisis caused by Covid-19 and confinement affected consumption, the consumer and the home?
The health crisis has forced us to be confined to our homes. Society's concerns have changed, as have consumption habits and the way of living in homes.
How do companies, retail stores and products adapt?
On this day, we identify which changes are taking place and which of these changes are temporary (passengers) and which are here to stay (permanent).

Addressed to

- Executives, middle managers and professionals of industrial companies throughout the supply chain (material suppliers, product manufacturers, distributors, specifiers, etc.). - Companies from the Habitat hypersector (furniture, lighting, bathroom, kitchen, rest, etc.). - Retail companies and HORECA (Hotels, Restaurants and Cafeterias). - Professionals and design studios, interior design, etc. - People interested in these topics.

Goals

1. Know the evolution of consumption in recent months (since confinement).
2. Reflect on the changes produced in purchasing behavior and in the way of living in homes.
3. Identify changes in social and consumer values.
4. Anticipate necessary changes for the consumer and leisure sectors (Retail and HORECA).

Contents

1. Evolution of consumption during confinement.
2. New normality, observed changes:
to. In the consumer and in their buying behaviors.
b. In the habitat and in the use of spaces.
c. Necessary adaptations for hotels, restaurants and shops.

Type

Working day

Mode of delivery

Online direct

Methodology

Live presentation.
Interaction with those attending the conference.

Dates

23/7/2020

Calendar

Unique day

Opening times

10: 00 to 11: 30h

Duration

90 minutes

Site

By online platform, registrants will receive an invitation to connect.

Application

22/07/20

Certificación

Not available.

Cost

Associated company: € 50 + 21% VAT / Non-associated company: € 59 + 21% VAT
Students in 2020 from other Marketing and Strategy courses: € 25 + 21% VAT.
Same price for new registrants of the same company of students in 2020 from other courses of Markets and Strategy.

Faculty

REVERT CARRERES, CRISTINA
 
Degree in Market Research and Techniques, Diploma in Business Studies and Master in Marketing and Market Research. Senior analyst, in AIDIMME since 2006. Professional experience of 1 year in banking and 14 years in projects and services of Competitive Intelligence and market innovation. Cristina is a dynamic teacher who enjoys guiding students and work groups towards the application of market information in the company.
   

INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es