"MORPHEOS" MORPHEOS - MORPHOTYPE ECOSYSTEM - DESIGN REMOTE DEFINITION BASED ON BIG DATA MORPHOLOGY AND USE ECOSYSTEM FOR CREATIVE INDUSTRIES DESCRIPTION To create in the European Union a centralized open ecosystem based on consumer morphology and preferences where creative enterprises can have access to knowledge about customers expectations and need (“customization knowledge” in the following) to enhance their creativity and design processes. It will address the needs of EU creative SME manufacturers, consumers and creative web developers and entrepreneurs. Based on the analysis of actual solutions limits, Morpheos offers a different disruptive approach, exploiting actually available KET (smart mobile, 4G broadband), open ecosystem approach and social interaction not possible in the past. The main general objective of Morpheos is to calculate and update morphological and lifestyle preferences data of consumers without physical try-on and interviews to support cross-sector product design identification. This project has received funding from the European Union's Horizon 2020 research and innovation program under grant agreement No 732399 OBJECTIVES - Deployment of a MORPHEOS PLATFORM for item suggestion based on unique identification of the customer and morphotype DB, in form of plug & play addons for major e-commerce platforms (Wordpress, Joomla, Magento, Prestashop) to be affordable, accessible to SMEs and fit for high design goods produced in EU. - Smartphone and mobile measure collection exploiting in commercial environment mobile camera potential to collect consumer measures, fully integrated with the addons. - Refinement, validation and implementation of the self-learning MATCHER algorithm for item personalized indication. - Demo and Scale-up use in operational environment, paving the way to commercial exploitation. - Creation of a standardized unique BIG DATA of morphotypes and preferences of all geographical groups of online world consumers and products; the MORPHEOS ECOSYSTEM ready for third party additional solutions and apps by web entrepreneurs to exploit the potential of the software with new functionalities and to expand its use to other sectors. The final objective is to realize a “beta” version of the platform and of add-ons for the major ecommerce platforms, validated in real business environment by SME vendor end users and consumers in fashion and furniture and interior design sectors, to prove the validity of the solution in 2 major creative EU manufacturing sectors. Project Number: 21600048 Grant Agreement: 732399 Duration: From 01/01/2017 to 31/12/2018 Coordinated in AIDIMME by: NÚÑEZ ARIÑO, Mª JOSÉ R&D Line: INDUSTRY 4.0 RESULTS OBTAINED 2019 Year: Specifically in furniture sector, the final results are a set of web services that can be plug-and-play into any e-commerce site which will allow customers to customize and filter the search for items when looking for specific pieces of furniture or even decoration projects. This search filtered is based on two parameters, both captured by a mobile app developed within the project. The first parameter is the body parameters and measurements, which based on the person morphotype will determine the correct furniture item that adapt to the person; the second parameter is the personal preferences which includes the user perception about his / her home, the user interior decoration styles (can choose up to three), and the user home location. Year 2019: A database of users morphotypes and subjective preferences which encompasses user perception about home, user interior decoration styles (can choose up to three), and user home location. This is extremely valuable information for interior decoration designers, furniture manufacturers, and website owners since they can cater to customers demands much easier. PUBLISHED NEWS general broadcast https://www.morpheosproject.eu/blog (...) https://www.morpheosproject.eu/morpheos-club-de-estrateg (...) https://www.morpheosproject.eu/morpheos-h%C3%A1bitat-fai (...) http://actualidad.aidimme.es/2018/10/04/morpheos-el-habi (...) http://www.noticiashabitat.com/2017/aidimme-participa-en (...) PROJECT WEB http://www.morpheosproject.eu PARTNERS AIDIMME - METAL-MECHANICAL TECHNOLOGY INSTITUTE, FURNITURE, WOOD, PACKAGING AND RELATED, POLYTECHNIC UNIVERSITY OF CATALUÑA - COORDINATOR, TECHNISCHE UNIVERSITÄT MÜNCHEN, FRATELLI PIACENZA SPA, HOLONIX SRL, I-DEAL SRLCR, GRANT 164.794,00 € TARGET AUDIENCE AND IMPACT MEASUREMENT 7464 Access to the project website 166 Access to news published on own websites. Total Accesses: 7630 TRACTOR COMPANIES Thanks to its support and signature of the "declaration of participation" the project has been funded. COMPANIES DIFFUSION R&D PROJECTS They want to know first-hand the evolution of the project, and its progress to the final result. COMPANIES TRANSFER KNOWLEDGE They will implement technologies, develop strategies or look for new models based on the results.