Benefits |
- Improve responsiveness to complex objections.
- Reduce improvisation and increase security in negotiations.
- Generate stronger closing arguments tailored to the client.
- Increase the deal rate in the final stage of the sales process.
- Have reusable templates and prompts available for future negotiations.
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Introduction |
Handling objections and closing the deal are key moments in any sales cycle. The most common objections—price, time, priorities, technical doubts, comparison with the competition—require clarity, confidence, and a well-structured argument.
Artificial intelligence allows for a better analysis of the customer's situation, the preparation of more precise responses, and the construction of solid arguments without resorting to generic discourse.
This workshop teaches how to turn AI into a real support during negotiation and in the final phase of the sales process.
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Addressed to |
- Sales professionals, sales managers, account managers, technical teams involved in negotiations, and profiles with direct or indirect responsibility for closing sales. - Individuals interested in these topics. |
Objectives |
- Identify the most common types of objections and how to deal with them.
- Learn to generate clear, personalized, and professional answers using AI.
- Prepare talking points adapted to the sector, client and specific situation.
- To strengthen the seller's confidence in negotiation processes.
- Design more effective closures with less friction.
- Increase the conversion rate in the final stage of the sales cycle.
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Content |
1. Types of objections: real, false, time-related, price-related, and priority-related.
2. How to use AI to analyze the customer's situation and context.
3. Generating clear, professional and personalized answers.
4. Building arguments with AI: value, differentiation and risks of not acting.
5. AI-assisted closing techniques: proposals, alternatives, next steps.
6. Simulating complex objections with AI to train the team.
7. Design of reusable scripts and prompts for negotiation and closing.
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Type |
Course |
Mode of delivery |
Online direct |
Methodology |
A practical workshop based on real-life business situations. Participants work with common customer objections, negotiation scenarios, and closing techniques.
It includes live demonstrations, creation of specific prompts for complex objections, and generation of arguments adapted to each type of client.
The aim is for each attendee to leave with practical and applicable tools from day one.
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Dates |
7/7/2026
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Calendar |
Martes |
Opening hours |
From 09:00am to 14:00am |
Duration |
5h |
Place |
Online direct |
Registration |
Open |
Certification |
Certificate of attendance issued by AIDIMME. Minimum attendance of 75% of the teaching hours. |
Ribs |
150 € - Non-associated company amount + 21% VAT. Associated company - 13%. Unemployed persons: consult price. *AIDIMME, as the organising entity of FUNDAE, will be able to manage the subsidised part of the course at no additional cost.
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Professors |
| JOSE LUIS GALLARDO IGLESIAS |
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| He is a consultant and trainer specializing in the practical application of artificial intelligence in businesses. Author of the book "The Power of the Prompt" and recognized as a LinkedIn Top Voice in AI, he helps sales teams integrate AI into their daily work with a clear, human, and results-oriented approach. |
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INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es
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