- Optimize the preparation of business meetings with less time.
- Arrive at each meeting with a clear, structured, and personalized script.
- Improve active listening and analysis skills thanks to guiding prompts.
- To convey more clarity and professionalism to the client from the first minute.
- Increase the probability of advancing in the commercial process.

Meeting preparation is one of the most influential factors in closing a sale. However, many sales teams still approach meetings without a clear script, with little personalization, or without having analyzed the client's actual situation.

AI allows you to arrive at meetings with faster, deeper, and more strategic preparation: customer research, needs detection, generation of key questions, personalized talking points, and analysis of potential objections before they occur.

This workshop teaches how to turn AI into a sales assistant that helps improve the quality of each meeting and increases the chances of moving forward in the sales process.

- Salespeople, sales managers, business development teams, account managers, and professionals who participate in meetings with clients or potential clients. - Anyone interested in these topics.

- Prepare business meetings more quickly and in a more structured way.
- Identify real customer needs using AI.
- Design customized sales pitches for each business situation.
- Create key questions for inquiry, discovery, and qualification.
- Improve clarity, focus, and persuasiveness in every meeting.
- Increase the likelihood of moving towards proposals and closings.

1. How to research the client before a meeting (company, sector, challenges, context).
2. Quick design of commercial scripts adapted to each case.
3. Inquiry, discovery, and diagnostic questions generated with AI.
4. How to structure clear, value-oriented messages.
5. Generation of customized talking points according to the type of client.
6. Preparation of documentation: presentations, summaries and follow-up.
7. AI assistants for recurring meetings: briefing, objectives, and key points.

Course

Online direct

Completely practical training, based on real cases and applied exercises.

Each participant works with real-life situations from their daily life: preparing for meetings, analyzing client needs, structuring presentations, and argumentation.

The workshop includes live demonstrations, prompt generation, templates, and customized assistants to prepare business meetings more quickly and efficiently.

23/6/2026

Martes

From 09:00am to 14:00am

5h

Online direct

Open

Certificate of attendance issued by AIDIMME. Minimum attendance of 75% of the teaching hours.

150 € - Non-associated company amount + 21% VAT. Associated company - 13%. Unemployed persons: consult price. *AIDIMME, as the organising entity of FUNDAE, will be able to manage the subsidised part of the course at no additional cost.

INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es