Benefits |
For SMEs
- They strengthen internal cohesion and improve communication between teams.
- They develop leaders capable of managing people through closeness and motivation.
- They reduce conflicts arising from unhealthy competition, creating a healthier work environment.
- They increase productivity by having smoother processes and stronger relationships.
For technology companies
- They incorporate leadership and communication skills that complement technical innovation.
- They improve collaboration between diverse and multidisciplinary profiles, which is key in agile environments.
- They promote creativity and the resolution of complex problems through analog tools such as LEGO® SERIOUS PLAY®.
- They strengthen the ability to adapt to change, essential in a constantly evolving sector.
For the business ecosystem in general
- It fosters a culture of conscious and collaborative leadership that transcends the entire business fabric.
- It helps to reduce conflict and increase trust in inter-company relations.
- It promotes the modernization of more traditional sectors, aligning them with current market demands.
- It creates more humane, sustainable and competitive companies, capable of attracting and retaining talent.
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Introduction |
In a constantly changing work environment, leadership and communication have become key competencies for business sustainability. More than 70% of organizational problems stem from poor communication, and many conflicts arise from ineffective leadership styles. The traditional metalworking and woodworking sector, with its well-established structures, needs to move towards more collaborative and human-centered ways of working. This course offers a practical and transformative approach, integrating coaching, NLP, and LEGO® SERIOUS PLAY®, to equip managers and teams with tools that improve communication, reduce unhealthy competition, and promote more conscious and effective leadership. |
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Addressed to |
- Middle management. - People interested in these topics. |
Objectives |
Develop communication skills that facilitate empathy, clarity, and assertiveness in everyday life.
- Strengthen a conscious leadership style that inspires and is not based on imposition.
- Learn to manage and transform conflicts into opportunities for improvement and cohesion.
- Reduce unhealthy competition and promote cooperation as a differentiating value.
- Explore innovative tools (coaching, NLP, LEGO® Serious Play®, creative dynamics) that allow you to change your perspective and apply what you have learned in a practical way.
- Drive change from CEOs and middle management, creating consistency between what they advocate and what they promote.
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Content |
Module 1. Conscious Leadership and Cultural Change. (2h)
• What does it mean to lead today in traditional sectors.
• Differences between directing and accompanying.
• Reflection activity with LEGO® Serious Play®.
Module 2. Effective and non-violent communication. (2h)
• Active listening and empathy.
• Adapting the message to the interlocutor.
• NLP techniques applied to communication.
Module 3. Conflicts: from problem to opportunity. (2h)
• Identification of common conflict hotspots.
• Emotional management strategies and collaborative problem-solving.
• Role-playing exercises and practical case studies from the sector.
Module 4. Collaboration versus competitiveness (2h)
• How to detect unhealthy rivalry behavior.
• Tools to foster cooperation and trust.
• Experiential dynamics of team cohesion.
Module 5. Leadership in action: from saying to doing. (2h)
• The role of CEOs and managers: leading by example.
• Shared vision exercise with LEGO® Serious Play®.
• Personal and collective action plan to put what has been learned into practice.
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Use cases |
Course |
Mode of delivery |
In‑person
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Methodology |
The training is based on a 100% practical and experiential methodology, combining coaching, creative activities, LEGO® SERIOUS PLAY®, and communication techniques. Each session invites participants to experiment, reflect, and apply what they've learned to real-world situations in the industry, achieving deep and practical learning from the very beginning. |
Dates |
From 28 / 1 / 2026 to 4 / 2 / 2026 |
Calendar |
Wednesday |
Opening hours |
From 09:00am to 14:00am |
Duration |
10h |
Place |
AIDIMME C / Benjamin Franklin 13 (Technology Park) 46980 Paterna (Valencia) |
Registration |
Open |
Certification |
Certificate of attendance issued by AIDIMME. Minimum attendance of 75% of the teaching hours. |
Ribs |
300 € - Non-associated company amount + 21% VAT. Associated company - 13%. Unemployed persons: consult price. *AIDIMME, as the organising entity of FUNDAE, will be able to manage the subsidised part of the course at no additional cost.
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Professors |
| María del Mar Rubio Aguilera |
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Mar Rubio is the creator of BOCAABAJO (www.bocaabajo.es), a project she launched in 2021 to support individuals and teams in their growth. After more than 15 years as a producer and project manager for corporate events, she discovered that her greatest passion was working with people.
She is certified as a team and individual coach by the ICC, where she is now part of the Spanish committee, and also as a facilitator in creative methodologies such as LEGO® SERIOUS PLAY®, Six Thinking Hats® and Bikablo®, tools that she incorporates into her workshops to promote innovation, play and new ways of thinking.
Those who know her highlight her approachability, dynamism, and honesty, qualities she conveys in the spaces she creates so that people can connect and develop.
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INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es
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Since the NUMBER OF PLACES is LIMITEDIf you are interested in participating in these courses, you must notify us, as soon as possible, by sending the duly completed pre-registration form (one for each attendee), before the indicated date, in order to close participation in it. Admission will be made in order of pre-registration and the company will be notified of its acceptance. |
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