Benefits |
Increase of up to 15% in a minimum period of 4 weeks (dedicating 45 min per day) of the base of the pyramid of your sales funnel. |
Introduction |
In B2B, the website is a business asset: it must explain what we sell, what we currently showcase, and, above all, what we should be showcasing to build trust and convert visits into qualified leads. This course aligns strategy, SEO, content (with AI support), and measurement so that the website supports the B2B decision-making cycle and facilitates marketing and sales efforts. |
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Addressed to |
• Management and leadership. • Sales and business development managers (B2B). • Marketing/communications managers. • Account managers and B2B sales/pre-sales teams. • Individuals interested in these topics.
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Objectives |
• Audit the website from a B2B and business-oriented perspective.
Align message, value proposition and content architecture with the B2B buyer journey (the research and decision-making process that a company undertakes to acquire a product or service, from the moment it becomes aware of a need until it finally makes the purchase decision).
• Define a keyword map.
• Design a content plan with AI with human review.
• Go out with a 30–60–90 day plan to implement improvements in a prioritized way.
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Content |
1. Introduction.
-Specifics of B2B marketing (long cycles, buying committees, trust).
- From “corporate website” to demand generation asset.
2. Website analysis and strategy: What I sell, what I am showing, and what I want to show.
- Audit of key pages (home, solutions/services, success stories, contact).
- Message and value proposition.
- Information architecture and content priorities.
- B2B conversion points: forms, demo/visit or quote requests.
3. e SEO Marketing: Keyword Definition.
- B2B search intent
- Sources for keywords: sales, customers, competition, and tools.
- Assignment to pages (existing and new).
- SEO templates by URL (title, H1, meta description and basic content outline).
4. Statistics.
- Organic visibility: impressions, CTR, brand vs. non-brand terms.
- Web performance: traffic and key entry pages.
- Dashboards: what to track weekly and monthly to make decisions.
5. Content creation with AI.
- AI as an aid.
- Design of effective prompts (objective, audience, tone, structure, sources).
- Production: articles, pages, FAQs, etc.
- Editorial calendar and workflow with version control.
6. Practical workshop.
- Exercise 1: Quick audit of each company's website.
- Exercise 2: Initial map of 20 prioritized keywords.
- Exercise 3: AI-powered copywriting of a piece (landing page or post) and SEO checklist.
- Exercise 4: Definition of objectives/measurement.
- 30-60-90 Plan: prioritized backlog of actions to implement after the course.
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Use cases |
Course |
Mode of delivery |
In‑person
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Methodology |
Knowledge transfer and practical application by students with instructor support. Work with real B2B case studies and websites from participating companies (rapid audits, keyword definition, content planning, and measurement). Online tutoring for one month following the in-person sessions to answer questions and consolidate the application within the company.
Web strategy course
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Dates |
From 5 / 2 / 2026 to 12 / 2 / 2026 |
Calendar |
Thursday |
Opening hours |
From 09:00am to 13:00am |
Duration |
8h |
Place |
AIDIMME C / Benjamin Franklin 13 (Technology Park) 46980 Paterna (Valencia) |
Registration |
Open |
Certification |
Certificate of attendance issued by AIDIMME. Minimum attendance of 75% of the teaching hours. |
Ribs |
140 € - Non-associated company amount + 21% VAT. Associated company - 13%. Unemployed persons: consult price. *AIDIMME, as the organising entity of FUNDAE, will be able to manage the subsidised part of the course at no additional cost.
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Professors |
| SOLERA GARCIA, JOSE VICENTE |
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| Technical Engineer in Industrial Design and Master ITIO (Integration of information technologies in organizations), from the Polytechnic University of Valencia. More than 20 years of experience in new technologies applied to the Internet for companies. Project manager at AIDIMME. His eminently consultative profile gives him as a teacher a special ability to take on the challenges of his students as his own, and persevere until they are achieved. |
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INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es
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Since the NUMBER OF PLACES is LIMITEDIf you are interested in participating in these courses, you must notify us, as soon as possible, by sending the duly completed pre-registration form (one for each attendee), before the indicated date, in order to close participation in it. Admission will be made in order of pre-registration and the company will be notified of its acceptance. |
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