Services |
- Gain autonomy to analyze the market.
- Contextualize operational decisions with market and competition data.
- Facilitate reporting of information to higher levels.
- Organize and unify the existing market information in the company.
- Generate an own system to capture weak signals from the competitive environment.
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Introduction |
Information or intelligence? Fruit or vegetable? Would you put tomato in a fruit salad?
Business Intelligence or Business Intelligence has advanced in recent years thanks to digital tools that transform information into knowledge to make appropriate decisions. The information age has given way to the age of intelligence. It is not enough to have data, it is necessary to know what to do with them. For the professional it is increasingly necessary to know the available tools for monitoring the environment and the techniques for analyzing the information to apply them in their daily decisions. |
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Addressed to |
- Executives, managers and middle managers (commercial, marketing, etc...) of companies in the industrial sectors of the Habitat: suppliers of materials - paints and varnishes, boards, fittings, etc. - product manufacturers - furniture, lighting, equipment, etc. -, and distributors. - Companies and people interested in these issues in the Valencian Community. * Depending on the availability of places, the program may admit participants from other industries. |
Objectives |
1) Organize a Competitive Intelligence system in the company.
2) Apply information analysis techniques to turn it into useful knowledge for decision making in the company.
3) Use Business Intelligence tools to visualize interactive data.
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Contents |
1) Knowing the framework on Competitive Intelligence (basic concepts, UNE 166006 standard).
2) Organizing a market surveillance system (environment layers, surveillance factors, software and templates).
3) Analyzing with specific techniques the information of the competitive environment (market matrices, strategic groups of competitors, etc.).
4) Informing with digital data visualization tools to make decisions. |
Type |
Course |
Mode of delivery |
Onsite |
Methodology |
1. Knowledge transfer in Business Intelligence.
2. Practices from minute zero.
3. Training with support to the trainee.
4. Weekly measurement of evolution, feedback, empowerment and redirection.
5. Participation in competition for the best application in Business Intelligence.
6. Attendance at Habitat Congress 2023. |
Dates |
From 4 / 5 / 2023 to 15 / 6 / 2023 |
Calendar |
Thursday |
Schedule |
From 09: 00 to 14: 00 |
Duration |
35 hours |
Site |
AIDIMME C / Benjamin Franklin 13 (Technology Park) 46980 Paterna (Valencia) |
Registration |
Open |
Certification |
Certificate of attendance issued by LABORA. Minimum attendance of 80% of class hours. |
Cost |
Free course. Free training, fully subsidized by the Ministry of Education and Vocational Training, EU-Next Generation Funds managed by LABORA through REDIT, the Network of Technological Institutes of the Valencian Community and has official accreditation.
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Teachers |
| SALTS LIVE, VICENT |
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Bachelor in Economics, Diploma in Market Research and PhD with Research Proficiency (DEA) in Business Management / Marketing. Senior analyst, Head of the Market Analysis and Strategy Section, at AIDIMME since 2002. Professional experience of 2 years in financial services and 19 years in projects and services of Competitive Intelligence and market innovation.
Vicente is a teacher involved with his students that provides answers to their particular needs, without losing sight of the fact that digital tools must always be at the service of the decision to be made. |
| REVERT CARRERES, CRISTINA |
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Degree in Market Research and Techniques, Diploma in Business Studies and Master in Marketing and Market Research. Senior analyst, in AIDIMME since 2006. Professional experience of 1 year in banking and 14 years in projects and services of Competitive Intelligence and market innovation.
Cristina is a dynamic teacher who enjoys guiding students and work groups towards the application of market information in the company. |
| PORCAR GUERRERO, RAFAEL SERGIO |
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Degree in Economics and Business Administration, Research Proficiency (DEA) in Applied Economics. Senior analyst, in AIDIMME since 2017. Professional experience of 6 years as a researcher in urban, housing and territorial economy, 2 years as a consultant and teacher of management ERP and 11 years as an analyst in projects and services of Competitive Intelligence and innovation of market.
As a teacher, Rafa is an experienced and entertaining teacher who teaches real examples of data analysis and visualization. |
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INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es |
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Since the NUMBER OF PLACES is LIMITED, if they are interested in participating in these courses, they must communicate it, as soon as possible, by sending the duly completed pre-registration form (one for each student), before the indicated date, in order to close the participation in it. Admission will be made by pre-registration order and your acceptance will be communicated to the company. |
