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WEBINAR SUMMARY OF HABITAT TREND NOTEBOOKS 22/23

Benefits

- Detect weak signals in the markets that announce trends in the medium term (two years ahead).
- Evaluate the impact of changes in the markets (channels and consumption habits) in the design of products for the Habitat.
- Understand the emerging and consolidated values ​​that have been incorporated into the demand for Habitat products.

Introduction

The Habitat Trends Observatory, in operation since 2005, investigates changes in the design of products and equipment with a multidisciplinary approach. The Observatory collects weak signals on trends in furnishing, lighting, ceramic products and home textiles, among others. In addition, market and sociocultural keys are presented on the evolution of sales channels and current consumption habits that will mark the evolution of the trends themselves.

 

Addressed to

- Companies of the Habitat hypersector of the industrial environment of AIDIMME: furniture, lighting, mattresses, installations, fittings, paints and varnishes, bathroom and kitchen equipment, etc. Professionals related to the sector (designers, interior designers, architects, etc.). - People interested in these issues.

Objectives

- Know the main current product trends.
- Anticipate emerging changes in sales channels, with special attention to innovations in the digital channel.
- Understand consumer changes and the new values ​​that guide their lifestyle and purchasing preferences.

Contents

1. Summary of product trends for the habitat product.
2. Extract of Market Keys: main changes and trends in sales channels.
3. Excerpt from Sociocultural Keys: changes in lifestyles and purchasing habits.

Market

Self-training

Mode of delivery

Deferred online

Methodology

Presentation of the summary of the contents of the Habitat Trends Notebook 22/23, the result of the research carried out by the Habitat Trends Observatory in which AIDIMME participates along with other technological institutes. Includes business examples and success stories.

Dates

Permanent

Available from

20/7/2022

Site

Online platform

Application

Open

Cost

Free course

Teachers

REVERT CARRERES, CRISTINA
 
Degree in Market Research and Techniques, Diploma in Business Studies and Master in Marketing and Market Research. Senior analyst, in AIDIMME since 2006. Professional experience of 1 year in banking and 14 years in projects and services of Competitive Intelligence and market innovation. Cristina is a dynamic teacher who enjoys guiding students and work groups towards the application of market information in the company.
   

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INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es