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HABITAT TRENDS WEBINAR 22/23: PRODUCTS, MARKETS AND LIFESTYLES

Benefits

- Detect weak signals in the markets that announce trends in the medium term (two years ahead).
- Evaluate the impact of changes in the markets (channels and consumption habits) in the design of products for the Habitat.
- Understand the emerging and consolidated values ​​that have been incorporated into the demand for Habitat products.

Introduction

The Habitat Trends Observatory, in operation since 2005, investigates changes in the design of products and equipment with a multidisciplinary approach. The Observatory collects signs on furnishing, lighting, ceramic products and home textiles, among other products. In addition, market and sociocultural keys are presented on the evolution of sales channels and current consumption habits.

Addressed to

- Companies of the Habitat hypersector of the industrial environment of AIDIMME: furniture, lighting, mattresses, installations, fittings, paints and varnishes, bathroom and kitchen equipment, etc. Professionals related to the sector (designers, interior designers, architects, etc.). - People interested in these issues.

Objectives

- Know the main current product trends.
- Anticipate emerging changes in sales channels, with special attention to innovations in the digital channel.
- Understand consumer changes and the new values ​​that guide their lifestyle and purchasing preferences.

Contents

1. Product trends for homes and facilities.
2. Market keys: main changes and trends in sales channels
3. Sociocultural keys: changes in lifestyles and purchasing habits.

Market

Self-training

Mode of delivery

Deferred online

Methodology

Presentation of the contents of the Habitat Trends Notebook 22/23, the result of research by the Habitat Trends Observatory in which AIDIMME participates along with other technological institutes. Includes business examples and success stories.

Dates

Permanent

Available from

1/1/2022

Site

Online

Application

Open

Cost

Non-associated company: €40 + 21% VAT / - 13% Associated company advantage / Unemployed people: consult price.

   

To perform the preregistration, please,

INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es