Spanish English To print

AIDIMME / Training / Training offer / Courses

WEBINAR COMPETITIVE ENVIRONMENT FURNITURE / HABITAT - MAY 28

Benefits

- Evaluate the challenges of the current competitive environment in the furniture industry / Habitat.
- Anticipate proactive business responses to changes in the environment.

Introduction

Sales of furniture and habitat equipment continue to show unusual dynamism, with growth rates higher than that of the national GDP. However, the market situation presents a double reality: on the one hand, household demand drives sales, while on the other the cost of raw materials and supply difficulties threaten the profitability of growth. This webinar will present market data suggesting the current situation and discuss the current competitive factors for the furniture / habitat industry.

Addressed to

- Executives, middle managers and professionals of industrial companies throughout the supply chain (material suppliers, product manufacturers, distributors, specifiers, etc.). - Companies from the Habitat hypersector (furniture, lighting, bathroom, kitchen, rest, etc.). - Retail companies and HORECA (Hotels, Restaurants and Cafeterias). - Professionals and design studios, interior design, etc.

Goals

1. Know the behavior of the furniture / Habitat sector during the COVID-19 pandemic.
2. Identify the factors in the competitive environment that affect the manufacturer margin today.

Contents

1. Situation of the furniture / Habitat market during the pandemic.
2. Evolution of sales of furniture companies and related Habitat sectors.
3. Review of the key factors of the current competitive environment of the manufacturer.
4. Impact of the current competitive environment on manufacturers' margin and profitability.

Type

Working day

Mode of delivery

Online direct

Methodology

Live presentation.
Interaction with attendees.

Dates

28/5/2021

Calendar

Friday

Hours

From 12: 30 to 13: 30

Duration

60 minutes

Site

Online platform.

Application

Open

Cost

Associated company: € 50 + 21% VAT / Non-associated company: € 59 + 21% VAT

Teachers

REVERT CARRERES, CRISTINA
 
Degree in Market Research and Techniques, Diploma in Business Studies and Master in Marketing and Market Research. Senior analyst, in AIDIMME since 2006. Professional experience of 1 year in banking and 14 years in projects and services of Competitive Intelligence and market innovation. Cristina is a dynamic teacher who enjoys guiding students and work groups towards the application of market information in the company.
SALTS LIVE, VICENT
 
Bachelor in Economics, Diploma in Market Research and PhD with Research Proficiency (DEA) in Business Management / Marketing. Senior analyst, Head of the Market Analysis and Strategy Section, at AIDIMME since 2002. Professional experience of 2 years in financial services and 19 years in projects and services of Competitive Intelligence and market innovation. Vicente is a teacher involved with his students that provides answers to their particular needs, without losing sight of the fact that digital tools must always be at the service of the decision to be made.

PORCAR GUERRERO, RAFAEL SERGIO
 
Degree in Economics and Business Administration, Research Proficiency (DEA) in Applied Economics. Senior analyst, in AIDIMME since 2017. Professional experience of 6 years as a researcher in urban, housing and territorial economy, 2 years as a consultant and teacher of management ERP and 11 years as an analyst in projects and services of Competitive Intelligence and innovation of market. As a teacher, Rafa is an experienced and entertaining teacher who teaches real examples of data analysis and visualization.

   

INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es