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COMPETITIVE ADVANTAGE BASED ON KNOWLEDGE: UNE 166006: 2018 STANDARD. R & D & i MANAGEMENT: SURVEILLANCE AND INTELLIGENCE SYSTEM.

Benefits

- Develop competitive advantages based on knowledge.
- Coordinate internal and external information to the company in the competitive environment.
- Prepare the internal processes of the company to implement its own system.
- Plan an implementation process.

Introduction

The ISO 166006: 2018 standard develops the main aspects for the implementation of a Surveillance and Intelligence system in the company. This activity is part of the company's R & D & i management area, although it has a clear relationship with other business processes to create added value such as product development or eco-design. At present, it is a business area of ​​growing interest, given the importance of knowing the evolution of a complex environment and the availability of current digital tools.

Addressed to

-Responsible for R&D, innovation, new product development and monitoring of the competitive and technological environment in companies. -Multisectoral: automotive and transportation, habitat and building, health and sanitation, capital goods, consumer goods, tourism and quality of life, energy, water and environment, information technologies, materials. -People interested in these issues.

Goals

- Know the evolution of the Technological Surveillance and Competitive Intelligence systems.
- Understand the critical points for the implementation of its own system in the company.
- Plan the implementation process.

Contents

- Basic concepts of Surveillance and Intelligence.
- Relationship with other processes of the company (knowledge of the competitive context).
- Critical Surveillance Factors.
- Concerned parties.
- Surveillance / Intelligence Committee.
- Stages of implantation.

Type

Self-training

Mode of delivery

Deferred online

Methodology

Presentation of the ISO 166006: 2018 standard.
Evolution of Technological Surveillance and Competitive Intelligence systems.
Critical aspects for the development and implementation of its own system in the company.

Dates

Permanent

Available from

22/3/2021

Site

Online

Application

Open

Certificación

Certificate of attendance issued by AIDIMME. Minimum attendance of 75% of the teaching hours.

Cost

Non-associated company: € 30 + 21% VAT / - 13% Advantage associated company / Unemployed persons: check price.

Faculty

SALTS LIVE, VICENT
 
Bachelor in Economics, Diploma in Market Research and PhD with Research Proficiency (DEA) in Business Management / Marketing. Senior analyst, Head of the Market Analysis and Strategy Section, at AIDIMME since 2002. Professional experience of 2 years in financial services and 19 years in projects and services of Competitive Intelligence and market innovation. Vicente is a teacher involved with his students that provides answers to their particular needs, without losing sight of the fact that digital tools must always be at the service of the decision to be made.
REVERT CARRERES, CRISTINA
 
Degree in Market Research and Techniques, Diploma in Business Studies and Master in Marketing and Market Research. Senior analyst, in AIDIMME since 2006. Professional experience of 1 year in banking and 14 years in projects and services of Competitive Intelligence and market innovation. Cristina is a dynamic teacher who enjoys guiding students and work groups towards the application of market information in the company.
PORCAR GUERRERO, RAFAEL SERGIO
 
Degree in Economics and Business Administration, Research Proficiency (DEA) in Applied Economics. Senior analyst, in AIDIMME since 2017. Professional experience of 6 years as a researcher in urban, housing and territorial economy, 2 years as a consultant and teacher of management ERP and 11 years as an analyst in projects and services of Competitive Intelligence and innovation of market. As a teacher, Rafa is an experienced and entertaining teacher who teaches real examples of data analysis and visualization.
   

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INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
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