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KNOW THE WOODEN PACKAGING MARKET OBSERVATORY. OPERATION AND SPECIFIC INFORMATION.

Benefits

- Improve professional skills in Competitive Intelligence and competitive environment analysis.
- Adapt company information to take advantage of current sectoral information systems.

Introduction

Competitive Intelligence is an area of ​​growing interest in business management, given the globalization of markets. Whether with internal Business Intelligence systems or with sectoral systems, current trends point to a growing availability of increasingly frequent data. However, official statistics still work with a lag of 1-2 years, which cannot contribute to decision-making in the short term. The Wood Packaging Market Observatory promoted by FEDEMCO is a specific conjutural information system for the sector. This conference proposes to know the operation of this important Competitive Intelligence tool, as well as the main indicators that it allows to obtain to understand the evolution of the market.

Addressed to

Executives and commercial managers of FEDEMCO associated companies participating in the Wood Packaging Market Observatory. Other companies in the wood packaging sector interested in Business Intelligence.

Goals

- Know the current tools of Competitive Intelligence.
- Understand the operation of the Observatory of the Wood Packaging Market.
- Have specific market information for the wooden packaging sector.

Contents

- Current Competitive Intelligence Systems.
- Observatory of the Wood Packaging Market.
- Interpretation of sector indicators.
- Recent evolution of the market.

Type

Working day

Mode of delivery

Online direct

Methodology

Training on the construction of economic indicators for the sector of wooden containers and components (staples, boards, etc.).
Sales evolution indices, expectations and business climate.
Real information from the Wood Packaging Market Observatory.
Explanation with interactive data dashboards.

Dates

25/2/2021

Calendar

Thursday

Opening times

Of 10: 00 11 to: 00 hours

Duration

1 lesson hour

Site

Online webinar

Application

Open

Certificación

Certificate of attendance issued by AIDIMME. Minimum attendance of 75% of the teaching hours.

Cost

Non-associated company: € 50 + 21% VAT / - 13% Advantage associated company / Unemployed persons: check price.

Faculty

SALTS LIVE, VICENT
 
Bachelor in Economics, Diploma in Market Research and PhD with Research Proficiency (DEA) in Business Management / Marketing. Senior analyst, Head of the Market Analysis and Strategy Section, at AIDIMME since 2002. Professional experience of 2 years in financial services and 19 years in projects and services of Competitive Intelligence and market innovation. Vicente is a teacher involved with his students that provides answers to their particular needs, without losing sight of the fact that digital tools must always be at the service of the decision to be made.
REVERT CARRERES, CRISTINA
 
Degree in Market Research and Techniques, Diploma in Business Studies and Master in Marketing and Market Research. Senior analyst, in AIDIMME since 2006. Professional experience of 1 year in banking and 14 years in projects and services of Competitive Intelligence and market innovation. Cristina is a dynamic teacher who enjoys guiding students and work groups towards the application of market information in the company.
PORCAR GUERRERO, RAFAEL SERGIO
 
Degree in Economics and Business Administration, Research Proficiency (DEA) in Applied Economics. Senior analyst, in AIDIMME since 2017. Professional experience of 6 years as a researcher in urban, housing and territorial economy, 2 years as a consultant and teacher of management ERP and 11 years as an analyst in projects and services of Competitive Intelligence and innovation of market. As a teacher, Rafa is an experienced and entertaining teacher who teaches real examples of data analysis and visualization.
   

INFORMATION AND PRE-REGISTRATIONS
AIDIMME - Training Department
961366070 Phone | Fax: 961366185 e-mail: rigual@aidimme.es | www.aidimme.es